Turn “Just Joined” Into “Never Leaving”
Guide
“I Understand Your Membership’s Unique Challenges—and I Have the Expertise to Help You Scale”
After working with established membership organizations, I know how crucial it is to optimize each member’s journey once your initial growth phase is over. As your fractional Head of Membership and Program Experience, I provide executive-level leadership to refine onboarding, align content strategy, and increase engagement—so you can maximize LTV, reduce churn, and grow your monthly recurring revenue.
By partnering with me, you’ll have a dedicated expert ensuring your membership runs like a well-oiled machine, so your team can focus on what you do best: delivering top-tier value to your members and driving the future of your company.
RISKS OF INACTION
Don’t Let Steady Revenue Slip Away
• Plateaued MRR: Members leave before fully realizing your program’s value, capping your growth potential.
• Member Dissatisfaction: Disorganized onboarding and weak engagement lead to negative word of mouth—even if your content is solid.
• Operational Bottlenecks: Your team wastes time patching holes instead of proactively scaling.
• Eroded Brand Equity: Inconsistent experiences undermine the reputation you’ve worked hard to build.
SUCCESS (VISION OF THE FUTURE)
My name is Alexa Young
Imagine a membership program where every new member feels welcomed and sees clear progress, thanks to a seamless onboarding process. Engagement and retention soar as members evolve into brand advocates—referring friends and colleagues, further fueling consistent monthly recurring revenue. Meanwhile, your internal team runs more efficiently, focusing on strategic growth rather than firefighting. With robust metrics at your fingertips, you’ll make confident decisions, unlocking the full potential of your established membership organization.
An effective onboarding experience can reduce early churn (first 30–90 days) by up to 60%.
Boost the lifetime value of each customer by optimizing each stage of their membership journey with dynamic learning solutions.
Membership programs that utilize structured learning paths can see a 30–50% increase in ongoing engagement rates.
“By optimizing onboarding alone, many membership-focused businesses see up to 60% lower churn in the first 90 days. Combined with strategic learning paths and regular engagement touchpoints, it’s not unusual to experience a 20–40% increase in Lifetime Value—translating into more predictable monthly recurring revenue (MRR). While every organization is different, our framework is grounded in the same best practices that have fueled these kinds of results for similar businesses.”
Marketing Momentum Power Hour
A weekly co-working session for business owners where you can be focused, productive, and build some friendships along the way!
Starts January 9th and runs every Thursday at noon EST.
Guided Learning & Inspiration
Innovative content strategies keep your business running.
Time-Saving Resources
Canva Templates + AI Prompts to expedite your content creation!
Feedback & Accountability
Be held accountable, show off your progress, and network!
Confession:
I created this program to help myself 😅
"As a business owner PLUS a mom of two littles... implementing consistent marketing strategies is EXTREMELY difficult.
So I created this program to help entrepreneurs like me who want to have a life-first approach to content marketing. Hope to see you inside!"
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- Mandie -
Founder of MLX Design
Meet Your Strategic Partner in Educational Content Marketing
Hello! I’m Mandie Kramer, founder of MLX Design, an instructional design consulting agency that specializes in engaging microlearning experiences and gamification.
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With extensive experience as an educator and instructional designer, I'm deeply committed to helping impact-driven companies like yours communicate the value of your solutions clearly and efficiently. ​
